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Visualizing business categories across Facebook, Yelp and Google

In the process of building business profiles on social media platforms, choosing the right businesses categories plays critical role as it helps potential customers find the business right away. However, the task is

  • Jing
4 min read
models

Talks on probabilistic modelling from tech @ ThriveHive

In the past month or so we've been giving talks and workshops on one of our projects to predict customer spend on different digital marketing services.  Briefly, the project aimed to use

  • Ben Batorsky
1 min read
commentary

Two Myths, Debunked: Why Data Analytics isn’t just for Big Business

We're already two months into 2018, so this isn't one of those new year crystal ball prediction blogs. Let's all agree to leave those in the rearview for at least another 10 months!

  • Ben Batorsky
2 min read
news

How Do ThriveHive Users’ Email Marketing Stats Compare with Industry Standards?

Despite the proliferation of social media sites and connected apps, email still remains the marketing channel with the highest return on investment. According to the Direct Marketing Association, email has a median ROI

  • Ben Batorsky
2 min read
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